Search engine optimization improves visibility and accessibility of a website or web page from online search engines. Unlike paid ads which focus on drawing in direct traffic, unpaid traffic (also known as “natural” or “organic”) is respected by Google and other major search engines.
The fundamentals of SEO can be boiled down to The 3 C’s: content, code and credibility.
Customers are always searching
With the variety of competition available, are they capable of discovering your business online? There are several key factors your website needs in order to be digitally successful. Your demographic is online, but is your website visible and viable to convert them from leads to customers?
There are 3 types of SEO
On-page SEO
Anything on your web pages – Blogs, product copy, web copy.
The short answer is all the content on your web pages which help you rank. SEO tuned blog content, title, meta description, image alt-tags, internal links between relevant content. Google still looks for keywords on your website to match the search queries it runs. It’s a cornerstone of all SEO success.
Technical SEO
Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
Technical SEO can include indexing your website in such a way that it is easier for Google’s web bots to crawl and index your site. More technical SEO can include reducing the image file size on your site (technically on-page SEO), so your webpage loads faster. It also includes optimizing your website for mobile use.
Off-page SEO
Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
Off-Page SEO strategies are actions taken away from your website. Things we can do for you where we’re not changing the content on your pages. The biggest component of Off-Page SEO would be backlinks.
We know firsthand how critical on-page SEO is to our clients’ success, and we strive every day to modernize websites in line with Google’s latest algorithm changes.
SEO services that include, but are not limited to:
- An in-depth SEO audit.
- Advanced keyword research.
- Blog post writing and optimization.
- Landing page writing and optimization.
- Copy and content refreshes.
- Creating and updating product descriptions.
- Technical on-page site audits and error remediation.
- Site health checks.
- Website SSL setup.
- Metadata optimization.
- Link structure analysis and adjustment.
- Conversion rate and mobile optimization.
- Analytics tracking.
Planning, Execution and reporting
SEO is an area that is evolving daily and challenges business owners to adapt to the latest changes. To stay on top of these changes, one needs to spend time on the fundamentals of website structure, solid content creation, technical trends, backlinks, site speed, and schema. Our search engine optimization services will ensure that all of these are taken care of.
